Remember Left 4 Dead? It’s highly likely you do; its 2008 release was heralded with tons of fanfare and a $10 million marketing spend that showed Valve meant business. The push paid off – as of October 2012, the game, …

The Discomfort Zone: The Hidden Potential of Valve’s AI Director Read more »

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In the wake of national tragedies, games are back in the spotlight as the scapegoat. And while it’s tiresome to once again be on the defense against clueless pundits slinging unwarranted blame in the name of higher ratings, there’s something …

Preparing for the Next Big Games Controversy Read more »

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Everyone loves to talk about immersion in games. The act of submerging the player (or yourself) into a game world, impossible though it may be, remains an unobtainable goal that many developers strive for. But this pursuit is shortsighted – …

Using Narrative and Gameplay Congruency to Enhance Meaningful Play Read more »

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It’s a fact of the modern world that games are creeping into everyday life. Games and “gamified” applications (of varying levels of quality) follow us on phones, haunt our social networks and even sneak into public bathrooms, taunting would-be players …

How Gamifying Blood Donations Can End the Shortage Read more »

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